What it means
Smart toys, kids’ watches and children’s cameras are a direct COPPA risk area because they combine cameras, microphones, location and app accounts. The rule also constrains third-party analytics and advertising in child-directed services.
Applies to
- Smart toys, kids’ watches and children’s trackers
- Apps and services directed to children
- Sites with actual knowledge of child users
What it does not cover
- Radio and safety approvals
- EU child data rules such as GDPR Article 8
- School procurement rules
Verification checklist
- Decide whether the product or app is child-directed
- Minimise collection and disable behavioural advertising where required
- Implement verifiable parental consent where needed
- Provide parental review and deletion routes
- Review vendor data flows for child data